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Fresh from its Staffordshire Chamber of Commerce Awards success we caught up with augmented and virtual reality specialists, Enlighten to see how the Virgin StartUp backed business is getting on.

So how have things gone since things started?

We have had an incredible start. Our eLearning resources have been accessed by 100,000 users and has attracted over 15 million of UK funding.

Some huge names have noticed our innovative approach and we have been featured in The Times supplement about Augmented and Virtual Reality, Virgin StartUp nominated us as their Start Up of the Week and the Department of International Trade chose us to exhibit at the largest Ed Tech show in Europe.

At the show we were selected ahead of 600 other exhibitors to be the subject of a detailed case study about global scalability.  We have even been referenced in a government report about the positive role of AR/VR in education and are booked as speakers at numerous global seminars.

All this high profile exposure – and the success of the business – is demonstrated in the company finances which show a healthy profit in year one, a figure that is predicted to more than triple in the second year.


And you recently had some success closer to home too?

Yes! We were finalists and highly commended in the digital award category of the 2017 Staffordshire Chamber of Commerce Business Awards. Considering we were up against million pound companies to get in the final, then highly commended was an achievement in itself!

And we went one better in the best New Start Up company where we won! With over 400 entries we are very proud of both these achievements.

The Chambers of Commerce provided a wonderful evening from the military band welcome, through to the locally sourced menu and the free gin & tonics. We had an amazing evening and rubbed shoulders with the cream of Staffordshire businesses.

It was a fantastic, friendly atmosphere with lots of networking opportunities and we made some great contacts with exciting potential for future orders.


Clearly you are making a name for yourself on a national stage but to be recognised so close to home (the company is based in Tamworth) must be very gratifying?

It’s a real validation of all the hard work we have put in over the last twelve months. It shows a real team effort that proves to us all at Enlighten that we are heading in the right direction & AR/VR is being taken seriously as an emerging growth area in Staffordshire and across the rest of the UK.


So what can we expect to see from Enlighten in the coming months?

We are working on a range of projects at the moment from traditional elearning to innovative point of need support for mental health charities. Keeping it in the Virgin StartUp family we are talking to Virgin Education & Virgin Money about  financial literacy resources. We have also found that our augmented reality (AR) marketing is really taking off now our business clients realise how cost effective an AR campaign can be.

It looks like we will be hearing much more from Enlighten and we are looking forward to seeing how they change the way we work and learn!