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MENTION the word drone and people immediately think of the military or the latest hit television action show or film.

Picture 1 However, for one firm cutting-edge technology such as  drones is instead being used to create amazing videos  that have a major impact for clients across the globe.

Shooting Reels founder Ed Deacon spoke about how  input from Business Enterprise Support (BES) and  Virgin StartUp loans was key in getting the firm off the  ground.

The 21-year-old said: “We are an independent film  production and online video marketing company. Here  to document and inspire.

“We are Civil Aviation Authority (CAA) permitted to operate our Unmanned Aerial Vehicle (UAV), also known as a drone, and film up to 4K resolution quality.

“We create story-driven edits with flair, and offer an effective marketing strategy for the use of your video content.”

The firm, which is based in Hereford, but works with clients across the UK and across the globe, secured an £18,000 loan from Virgin StartUp to help  the venture get off the ground.

“We are currently based in Hereford in the West Midlands,” he added.

“However we work all around the United Kingdom and can operate anywhere around the world.

“We have already produced two documentaries set in Las Vegas and Florida. We also have been commissioned to produce video content while travelling through Europe.

“We can film and edit on-the-go. Our studio has a powerful editing suite that enables us to operate more efficiently with file management and post-production workflow.”

When asked how the idea behind the business came about, Mr Deacon said: “I have always had a fascination with films and acting. I would make videos when I was as young as 10.

“More than three years ago on a family holiday down in Devon, I was 18 years old and debating options for what I was going to do as I had just finished my A-levels at college.

“At the time I was borrowing my uncle’s DSLR camera and mucking around with my brothers, making entertaining content for a YouTube channel. As we looked further into online video content, we realised that there is a growing market for producing quality, promotional video content, online for businesses and consumers.”

Picture 4 Mr Deacon was quick to point out what the firm exactly  did by saying: “We are able to produce creative content  online and for social media. We strive to produce the  best quality videos on cost-effective budgets and for the  videos to reach and exceed their goals.”

The firm got to its current stage of development only  after seeking out BES, which is based in Burton and has  an office in Stoke on Trent, for help and advice. Mr  Deacon then decided, with the help of organisation, to apply for a Virgin StartUp loan.

He added: “We had already set up an initial website and were building up a client base. But we were held back by the lack of quality equipment.

“We have now used the loan to upgrade our equipment, gain the necessary accreditation and permit to operate our unmanned aerial vehicle, also known as a drone, commercially.

Mr Deacon was quick to praise BES for its help, and reserved particular praise for his BES Enterprise Coach Glenn Watts. He said: “Glen helped us during the application, reviewing our written and financial business plans and providing advice all throughout the process.”

The founder even said securing the Virgin StartUp investment and working with BES was his greatest achievement in business so far.

More information about Shooting Reels is available by visiting

Anyone interested in applying for a Virgin StartUp loan can do so by heading online to or by calling 08456 787826.